3 Tactics to Optimize E-Mail Nurturing
Marketing is a process of nurturing interested prospects from awareness and info gathering through preference to conversion. E-mail has become our tool of choice because it's widely used and accepted,...
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The Link Between Lead Nurturing and Buyer Experience Marketing
Image by kardboard604 via Flickr The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose...
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Building your business with lead nurturing
In nature, “nurturing” always implies a particular relationship between the nurturer and the nuturee: the party with more knowledge/experience/information/power shares those qualities with the party...
View ArticleNew Studies in Nurture vs. Nature – How BtoB Brands are Increasing the...
The latest research is showing a clear positive correlation regarding a company’s success and lead nurturing, a process that provides relevant, meaningful communications to a prospect to lead them to a...
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Is Your Lead Generation Off-Target?
Marketo wants to talk revenue cycle and lead nurturing #marketotour (Photo credit: servantofchaos) A problem facing organizations today is generating more leads. Making this issue even more...
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7 Big Questions for B2B Marketers in 2013
Questions? (Photo credit: Valerie Everett) The more change occurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start...
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